Why include advertising gifts in your promotional campaigns

Why include advertising gifts in your promotional campaigns

Advertising gifts in your promotional strategy have many advantages, because these merchandising items, when personalised with a company logo, help to increase the visibility of your brand.

 

Why advertising gifts

One of the first aspects to take into account when selecting your advertising gifts will be their functionality. A company gift should be useful and practical so that the recipient can use it on a day-to-day basis, whether personal or professional.

We must take into account the relationship with the brand, and its sector of activity. Otherwise, it will be more difficult than whoever receives it to associate it with your company. A brand linked to technology or home technology products could offer usb drives or electronic products such as wireless chargers and power banks. A sports equipment company could offer a customised bottle to drink water while exercising outdoors.

 

When should you offer advertising gifts?

One of the most important moments to start with this kind of promotional actions is the launch of a new product or service. Thus, if the advert is accompanied by a corporate item, it will be easier to attract the attention of customers and potential customers by offering a promotional gift to future memory.

If the product or service provided by your company is seasonal, you can choose a product that is especially useful for that period of the year. At Christmas, for example, you can offer food such as aprons, mugs, a written set to give to special customers, or ballpoint pens, bags, briefcases, backpacks for your employees. In summer, sunglasses, a beach towel, and a simple cap will make a campaign a success. We will also be able to distribute company merchandising at important events in each sector, such as fairs and the presentation of new products or services. Promotional gifts are the best way to promote or company.